Week one:
Nation branding can either have a physical or metaphorical symbol in the aspect that whatever is being used as an image for the nation will bring positive feedback for them. For example, how other countries view America is that the United States is a fast food nation. Although this isn't technically a positive thing, as this hints towards our nations' gluttony in all aspects, this is a realistic example of nation branding. Another example of a nation brand would be the flawless and youthful faces of South Korean actors and actresses in Korea. What that dictates is that their natural beauty comes from their skincare system designated mostly for anti-aging, and when people think of Koreans they think about skincare. Their skincare is so vast, it is also being sold internationally (as well as in American stores now) and is campaigned as "Korean beauty." The theme for week one was to talk about startups and how we would help develop a new image for a developing country. What I found out was that careful planning, attention to detail, and a lot of money is needed in order to see successful results in the startup. I also found out that most of the people in the nation, probably around 90% max, should be willing to see the image and accept the new face of the nation. It is also empirically important to work on a startup with a group so that the members can bounce ideas off of each other, which would emphasize and back up what is important.
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| source: https://www.thrillist.com/eat/nation/red-white-food-mapping-all-50-states-most-significant-chain-restaurants
Question: What happens when a startup fails later on as it is being developed in it's final form?
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