Growing up, my cousins would scream every Tet at the idea of wearing an ao dai. For me, I have always loved it. There was something about it. When I wore it I felt so feminine and elegant, yet so strong and independent. To me, the ao dai was representative of everything a Vietnamese woman is. Like me, many others say it as "a quintessential symbol of Vietnamese national identity, tradition, and femininity" (Treen). It was interesting to learn that, while it is something that has been around for centuries, its revival, in some ways, was what propelled it into the fashion world. "The revival began when the people of Viet Nam rediscovered not only the tradition beauty of this garment, but also the desire to update it for a modern generation" (Valverde). I think it is important to note that the people of the fashion industry in Viet Nam were able to use the ao dai as a way to show the world what Viet Nam's people are all about without ruining the meaning and integrity of the piece, a risk that is always present when rebranding anything.
Works Cited
"San Jose Museum of Quilts and Textiles" Ao Dai: A Modern Design Coming of Age 2009: Catalogue

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