Week 4 - Percy Yan

In the article "How American Style Fueled Postwar Youth Fashion in Japan" by Chantal Fernandez, she talks about the post World War II Japan. Kensuke Ishizu started a men's ready to wear company called Van Jacket to provide a functional uniform for the emerging middle class - men who were not yet accustomed to thinking about fashion. She also talks about the fact that this generation would always favor tailor made clothing over off the rack styles, he turned his attention towards the next generation. During a world tour in 1959, Ishizu visited Princeton realized that the preppy style of the dapper young students was perfect for Japanese youth. She also told us that in Japan, if you pick up Popeye or Men's Non-no or whatever, it's fashion. Since the internet is very big but mainstream media has not moved over to the Internet, Japan is using print culture for their fashion.