The country of Costa Rica re-made itself by becoming a global center for ecotourism.
Costa Rica is the largest ecotourism destination, by promoting and educating it’s people on conservation parks and reserves it has remained sustainable. It created a national image of paradise that “conserves the environment and improves the well-being of local people” (Jones & Spadafora, page 2). For example, this conservation developed a growing beach tourism market which began to improve transportation infrastructure to service it (Jones & Spadafora, page 4). The completion of rail lines, the expansion of the Pan-American Highway, and an international airport were all due to ecotourism. Furthermore, in order to understand the country’s biodiversity and the need to protect it, biologists from Costa Rica and the United States established institutions that would educate a new generation of conservationists, protect forests and wildlife. Without the scientists and conservationists work, limited knowledge would be known about Costa Rica’s rainforests and few if any national parks would’ve been created. Thus, in order for this country to remain it’s national aesthetic of “paradise” more developments and further research on preserving the lands should continue to be conducted as it not only raises employment, generates considerable income flows but overall preserves the land that draws tourism.
Works Cited:
Figure 2f from: Fleming A, Wood D, Janzen D, Hallwachs W, Smith MA (2015) Seven new species of Spathidexia Townsend (Diptera: Tachinidae) reared from caterpillars in Area de Conservación Guanacaste, Costa Rica. Biodiversity Data Journal 3: E4597. https://doi.org/10.3897/BDJ.3.e4597. (n.d.). ECOTOURISM IN COSTA RICA: THE ULTIMATE ECO TRAVEL GUIDE. doi:10.3897/bdj.3.e4597.figure2f
Jones, Geoffrey Gareth and Spadafora, Andrew, Entrepreneurs and the Co-Creation of Ecotourism in Costa Rica (June 14, 2016). Harvard Business School General Management Unit Working Paper No. 16-136.
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