Surveys suggest that Costa Rica blossomed as a tourist attraction with huge increases in revenue and visitors, but more importantly, two thirds of people traveling in Costa Rica are either in or traveling to protected areas. This means that Costa Rica flourishes as an ecotourism country. The article talks much about small businesses and their role in Costa Rica's ecotourism and I couldn't agree more. I remember in 2014 when I traveled throughout the Caribbean on a cruise ship. One of the many stops was in Falmouth, Jamaica. Initially when I stepped off the cruise ship, everything seemed lively and all the buildings were sporting green, yellow and red in vision of their culture. Many restaurants and souvenir shops were lined throughout the town. Everywhere you walk would be a vendor trying to sell you stereotypical Jamaican things. However, in order to get to Dunn's River Falls and Ocho Rios, we had to bus throughout the island. On the way, everything was foreign; there were no colorful buildings or shops. In fact there were hardly buildings at all, just dirt. It was at that moment that I realized all these small businesses take advantage of what they do have to attract customers. They have culture and everything fits perfectly with the stereotype of Jamaican culture; from the accent to the clothing to the jerk chicken. Everything was how you would imagine it.
additionally, because of Jamaica's poverty, ecotourism is also a big thing.
Entrepreneurs and the Co-Creation of Ecotourism in Costa Rica. (2016, July 01). Retrieved from https://hbswk.hbs.edu/item/entrepreneurs-and-the-co-creation-of-ecotourism-in-costa-rica
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