https://www.roughguides.com/wp-content/uploads/2012/10/vietnam0443-1680x1050.jpg
In an excerpt from Andrew Rowan's manuscript, "Expectations, Social Context, and Miscommunication," Rowan shows how foreigners may not be aware of the multitude of cultures existing within a country. Some people may believe that by visiting Hanoi, they have the perception that Vietnam in its entirety is highly conservative and full of deceit. Others, however, may believe that Vietnam is generally progressive and more adapted to Western culture after visiting Ho Chi Minh City and no other cities (Rowan 4). In regards to branding, I believe Vietnam as a whole asks outsiders to experience all cultures through the eyes of locals within each city to debunk negative rumors about the country. To improve national aesthetic, Vietnam can develop projects that work towards easier access to the existing cultures or being able to speak to locals about what the country is like. Although one may not be capable of immersing himself or herself in all cultures within a country, simply acknowledging that various cultures exist and each culture has certain unique aspects that can produce either a negative or a positive view to an outsider is critical to creating a national aesthetic. Knowing the culture of the Philippines from an outsider's perspective will be valuable for our app in that we can focus on how to display the Philippines as a country with many more good aspects than bad, as well as to make the distinctions among the different cultures within the country so as to avoid making generalized statements that are ultimately false.
Question: How can there be a balance between sharing the positive and negative aspects to ensure that the best qualities of the given country are projected, but not to the extent that outsiders doubt the projected qualities and counter such qualities with negative facts or rumors?
No comments:
Post a Comment