As Rowan writes of his experiences in Vietnam, "everything... is built on relationships---with whom and how strong." In the manuscript, Rowan explains that there is a large difference between the ways in which Western people and Vietnamese people approach certain topics: for example, where Westerners may rely heavily on contracts and legal documents as binding, word and mutual understanding are far more important for the Vietnamese. Therefore, if someone wants to do business in Vietnam, it is almost impossible to do well without understanding the differences that are readily apparent.
It is important to know the culture of the product that is being branded because it is absolutely necessary to understand the ways in which that culture is expressed by the people who are in that culture. If this is not done correctly, it is extremely easy to alienate prospective clients because of a perceived "gap" in knowledge between their understanding of the culture they belong to and our projection of that culture. What this means is that, as an application which is focused on helping people find mindful ways to improve their physical and holistic health in an effort to also help their mental health, it is imperative for our application to approach their physical actions and support groups in a way that does not demonize them. In such a way, it will be easier to connect with prospective clients as we can show them that we understand the culture they come from.
What perspective can a person outside of a given culture provide? Is this perspective necessary to incorporate?
- Rowan, Andrew. "Expectations, Social Context, and Miscommunication."
- https://image.freepik.com/free-photo/handshake-close-up-of-executives_1098-1384.jpg
No comments:
Post a Comment