Jaselle
Abuda
Professor
Valverde
ASA
189F
8
December 2017
Denmark elevated its aesthetics by
proactively and collaboratively working onto build the furniture super power that
it is known for today. Reconstructing the structure of the Danish furniture
industry by implementing modern and personal connection to the consumers. Tactics
that Denmark utilized were using stories to connect to consumer buyers for them
to better understand the furniture products that Denmark produces. Heavy influences
from networking and advertisements greatly benefited the production and
commercialization of Denmark’s furniture industry. To become more relatable and
“in” with the era of “minimalism” and “modernity”, Denmark really pushed their
goal into the manufacture of more modern and sleek furniture products as to
accommodate to the taste of the buyers.
Lessons that I can draw from this article
when thinking about my own project is the commitment and efficiency of Denmark’s
use of resources to be the super power furniture industry that it is now.
Because our project is completely and solely focused as a youth program, we
must be critical in utilizing the resources that we need for the community. In
order to reach this goal, our program must be economically stable to be able to
assist and distribute resources to the community.
Question: Are there other major products that Denmark produces other than their furniture industry?
Image source: https://www.theguardian.com/sustainable-business/2015/jun/17/ikea-generation-buy-antique-vintage-furniture
Citation
Grahame, Alice. "Can The Ikea Generation Buy Into Vintage Furniture?." The Guardian, 2015.
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