The article "The Birth of Korean Cool: How One Nation is Conquering the World Through Pop Culture" by Hong Eung, the author first described his childhood experiences as "Chinese" or "Japanese" by other children. The author moved to Chicago and his family when he was 12 years old. At that time, South Korea was considered "invisible." However, South Korea was not cool in 1985. It is considered an inferior, nameless country. In 1965, South Korea’s GDP was even lower than North Korea’s. The author also describes how South Korea takes place in the world through high-tech electronics and cultural output such as K-pop, movies, video games, and Korean drama. This has aroused my interest because I feel that South Korea has achieved great success regarding cultural output. For example, the famous Korean men's idol group - BTS. I can say that 98% of the members of the K-Pop community in UC Davis are fans of BTS. (This means I need to pretend that I am a fan of BTS to make friends) Also, the members of Korean men's idol groups usually have beautiful shapes and trendy clothing to attract fans, which also makes South Korea's trend culture always in a favorite state in today's society. However, there is no doubt that South Korea succeeded by creat their nation branding.
I chose this picture because this is one of my favorite Korean drama, the descendants of the sun.
- Hong, E. (2014). The birth of Korean cool: How one nation is conquering the world through pop culture. London: Simon et Schuster.
- (n.d.). Retrieved from http://www.kdramalove.com/DescendantsSun.html
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