When you google Korean culture, what comes up is that they are greatly influenced by Japan and Chinese culture. So what Korea do? Well Korea knew in order start its reinvention it would have to start by banning and getting rid of any pop culture that wasn’t its own so that the competition would only be internal. Korea has then within the past years set itself as the “Blockbuster nation”, for it is the country now that East Asian people look at when it comes to films, music, and playing experiences. This coming from a nation that had a dying film industry in just the 1990s. Korea is now most known for their TV dramas which is the driving force of the Korean Wave. Korea got a lot of their Korean popular culture from imitating American popular culture, even though it aspires to be as different from American as is possibly can. I believe that Korea is already achieving what it set out to do, which is get their films, music, and gaming to reach the people of Korea and East Asia, and show that they are just as innovative as Japan and China, because even in the US they are known for their kpop which is huge in the states. I can connect this briefly to my startup because like Korea EL Salvador is not very known for its production but rather for what it receives similar to what Korea was before their eruption.
- Hong, Eung. 2014. The Birth of Korean Cool: How One Nation is Conquering the World Through Pop Culture. Picador: New York
- The Journal of Popular Culture, Vol. 44, No. 3, 2011 R 2011, Wiley Periodicals, Inc (Transnationalization of Korean Popular Culture and the Rise of ‘‘Pop Nationalism’’ in Korea)
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