Week 3. Garcia, Moises

Paris began its majority control over luxury living that still live on to this day, three and half centuries later. This happened because the French understood the importance of marketing; thus, when fashion became French, the fashion industry began, along with concepts such as fashion season that continue to be essential. For the first time, new standards for elegant living transcended all the barriers, both geographic and social, that had previously limited their influence. France knew that this was their golden opportunity and they would not let it pass them; they knew that in order to be successful with their future on fashion they would have to export it all over the world while importing as little as possible. France also became known for their interior decorating during the Versailles era. What allowed the French to also be so successful was the fact that value was not the primary target when coming up with ideas, for example it was not about price or performance, but it was much deeper, it was about intangible factors such as aesthetics and elegance. The French mention that “it’s not enough to offer customers a good product: you have to make them feel special by providing a hefty dose of emotion and drama along with the merchandise. I can connect this to my start up, of wanting to create transportation for children that go to school in El Salvador that have to deal with real danger every time they set foot outside of their home. I want to create an environment that makes the students to feel elegant when riding the bus, so that they know they are important to us; and that is what the government should also be portraying through these actions of creating transportation. At the end of the they are the future of that country and how do you expect to create a culture that is inviting when there is no growth for its own children. 

Citations 

-      http://www.coha.org/education-reform-in-el-salvador-progress-and-challenges/ (picture) 

-      Dejean Joan. 2005. The Essence of Style: How the French Invented High Fashion, Fine Food, Chic Cafes, Style, Sophisticated, and Glamour. Free Press: New York