I believe the most effective government system in terms of re-branding a nation would be a democratic with an emphasis in capitalism. In order for a nation to advance and thrive, there needs to be good communication as well as good relationship between the government and its people. A democratic government provides benefits and opportunities to help its people, thus, in return support to the government is given by its people. For example, the Philippines is currently in the process of re-branding itself. The slogan “It’s More Fun in the Philippines,” is heavily emphasized and advertised by the Department of Tourism as a way for the government’s campaign for change in the country. The Philippines relies heavily on tourism and is an important part to the economy of the country. The industry also employs millions of Filipinos in which as a return provide continued support to the government in launching a widely publicized tourism marketing campaign. The country saw an influx of tourists and is now one of the most visited countries in Southeast Asia. As a result of increase in revenue, the government has given more funds in the building of infrastructures and development of cities. Capitalism has always been a good motivator for people to work together because they are working together to achieve one goal: how to increase revenue. This allows for creativity to set in allowing for each individual to come up with solutions. Only this time, the government and its people are working together to effectively increase the revenues received. Just like South Korea, Japan, and many other countries, re-branding a nation cannot be successful without consumerism and capitalism. In order for a country's national aesthetic to stick to people, the government needs to sell that idea and the people need to buy it.
Question: What is the best way to re-brand a country without losing its rich culture, traditions and history?
Work Cited:
- "Paradise found (again): Travellers vote Palawan archipelago in the Philippines 'Best Island in the World' for the second time". Daily Mail UK. 2 September 2016.
- https://en.wikipedia.org/wiki/Tourism_in_the_Philippines#cite_note-1
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