Korea’s Booming
Music Industry
K-Pop is bigger
than ever. When every citizen in Korea is connected to high-speed internet and
when the government intervenes in helping save the music industry, K-Pop
emerged as one of the fastest growing genres that has spread nationwide.
Korea’s cultural boom is a response to an identity crisis. By continuing to
surpass technological feats and have a music genre that is called Korean Pop,
they are doing everything they can do brand and develop their national
identity. According to the article “Transationilzation of Korean Popular
Culture and the Rise of “Pop Nationalism” in Korea by Jeongsuk Joo, Joo states
that the majority of the music is targeted at the youth. Describing why so many
teens are engaged and enthused by this brand of music. Similarly to Denmark,
Korea has laid out a plan to develop a national aesthetic. They have specified
their target audience, have economic backing, and have the audience that can
access their product at any time due to high speed internet.
Interestingly
enough, the first time I heard K-Pop was at UC Davis. I frequently practice at
the ARC Dance Studio and I always see a large collective of students practicing
to K-Pop music. I see many people of different ethnic backgrounds enjoying
K-Pop so it’s really cool seeing how far music and the culture reaches.
References
1. Joo, Jeongsuk. "Transnationalization of Korean Popular Culture and the Rise of ‘‘Pop Nationalism’’ in Korea." The Journal of Popular Culture 44.3 (2011): 489-504. 2 June 2011.
2. Eung Hong. “The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture.”
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