Paris, France—while it’s true that for the most part
sophistication and taste instantly comes into mind, this particular country did
not become luxurious overnight. Like South Korea, France was not a graceful
nation before things got going. Paris had urban degradation and sprawl not to
mention serious effects from sewage. However, DeJean subtly claims that
France’s strong persona helped it reach national aesthetics. Certainly, King
Louis XIV successfully crafted a “national personality” for France. DeJean
mentions that a guide for Italians described France as “the country of desire”
(17). I reflect on what I said in last week’s blog about South Korea—the
government focused on fulfilling desires by providing desirable outcomes. Strictly adhering to the King’s plan, Colbert gave
individuals responsibility along with a sense of historical, cultural, and
artistic pride. In Usher’s words: “The 'Grand Monarch’ was to be surrounded by
a luxury and magnificence that should represent new standards of artistic
achievement” (238). Indeed, the ability and devotion to promote one’s homeland
through art and culture was essential at the time and still is, mainly because
tourism is a salient and predominant factor that contributes to France’s
national identity. It took proper planning, intense willingness, and
masterminds (more or less) for France to rebrand itself and basically become
bigger and better. That said, any nation with a combination of these qualities
can positively transform and rebrand itself.
Indonesia has a republic
type of government; hence, the country’s name is similar to The Republic of
South Korea: The Republic of Indonesia. Primarily based on the idea of
sovereignty, the Indonesian government is one that will most likely provide for
its diverse population of people through rebranding the nation as a whole.
South Korea has come far with the help of its government. There is no doubt
that Indonesia, too, can thrive in regard to national rebranding because its
government system is so similar to that of South Korea’s. This gives me hope
that Indonesia’s government can effectively integrate resources and execute
plans for rebranding. Upgrading and uplifting the communities and properties
might ensure this. however, the main concern is whether or not Indonesia will
be able to confidently pour a lot of money and financial aid into a particular
project or idea. Speaking of governments,
though Indonesia is made up of many individual islands, it remains largely
considerate of collectivity. To be clear, Indonesia’s national motto is “Unity
in Diversity,” so I assume that their government has been strong and tight-knit
for awhile. Perhaps, Indonesian tourism can largely focus on the idea of upward
growth, newness, and cultural discovery. Importantly, potential visitors would
likely want to come in order to see Indonesia—not just a small representative
part of it—and dig deeper into what exactly it is or can be that makes the
entire country so unique and relevant.
Question: How might
industry and national identity clash with instead of build from each other?
Sources: DeJean, Joan. The
Essence of Style: How the French Invented High Fashion, Fine Food, Chic Cafes,
Style, Sophistication, and Glamour. Free Press: New York.
"Government of
Indonesia." Wikipedia. Wikimedia Foundation, 29 Nov. 2016. Web. 21
Jan. 2017.
Usher, Abbott P. “Colbert
and Governmental Control of Industry in Seventeenth Century France.” The Review
of Economics and Statistics 16.11 (1934): 237-340. JSTOR. Web. 20 Jan. 2017.
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