In the article, The
Internationalism of Danish furniture. A Value Chan Perspective by Lars
Hedemann and Mogens Rostgaard Nissen, we were able to see how the Dannish were
about to improve their national asthetic through a long-term economic plan that
involved selling furniture that become high in demand. The Danish were about to
make their furniture industry successful through the process of
internationalism. Internationalism is a “political principle which advocated a
greater political or economic cooperation among nations and peoples, and whose
ideological roots can be traces to both socialism and liberalism.” (wiki) There
main steps are increasing the firms sales as well as establishing them
internationally. Denmark was thus able to successfully increase its GDP which
lead to better overall quality of lives for its citizens. Additionally, through
this process, it was able to establish more international recognition as well
as an improved image. During the time Demark was expanding internationally,
there were fewer restrictions as there are today. It has become more difficult
to spread your brand internationally. Currently, there is so much competition
in Dannish furniture that some Danish stores are being shut down
Concerning our product, the Pilipino tourism app, we plan to
abide by all laws and restrictions and thus will push our product through
tourism books and online advertisements.
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