One country that was able to rebrand itself is Germany. Ever since World War II, Germany has faced opposition in the worldwide socio-economic battlefield. They had lost two World Wars and were viewed as one of the great terrors and instigators of the war. However, slowly Germany was able to use the same strengths that made them strong in war to rebrand their country. They used their engineering prowess and high attention to detail in their industries to deliver the world products that were high in quality and lasted a long time such as the Mercedes-Benz. Even recently, they used the 2006 World Cup to help reimagine their country. Using the soccer game, they were able to project themselves as a loving country, full of respect for their neighbors and thus sweeping aside the past notions of them being a cold country.
The most important service in my research is understanding the cultural wishes of the elderly Japanese Americans. They are people who value harmony and avoid conflict, so they may not inform their caregivers of what they truly wish. A slogan that I would use is, “a true nikkei experience” to inform the clients that it is centered around their needs. Costa Rica’s ecological tourism is also centered around the country’s needs. It has a minimal impact on the environment while also displaying some of Costa Rica’s best assets. My question would be how can Costa Rica maintain its natural beauty while also creating more infrastructure for tourism?
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