Jaselle Abuda
Professor Valverde
ASA 189F
1 October 2017
Week 1: What are the pitfall(s) of
National Branding for the country (contemplating) applying it?
National Branding can help a
country be known globally through via social media, but it has everlasting side
effects that may affect the country itself. Some may argue that National
Branding can help a country both economically, but branding a country for the
benefit of being known has its setbacks. Being known globally for certain
products may give away some uncalled stereotypes that may negatively affect the
country. These everlasting stereotypes may place unethical and unreasonable
first impressions of the said country, which may then catalyze the stereotypes
that were made from National Branding.
In
the video I have shared, it shows various aspects of South Korea that may spike
a tourists’ interest into visiting South Korea. The title of the video also
supports the question first asked at the beginning of the video. In National
Branding, there are certain words and phrases that can be correlated to a
branded country, which in this case is South Korea. Such aspects of branding
may touch upon music, culture, food, and beautiful sites that is intended for
major tourist’s spots. The video connects to the audience by making it social
media friendly as to relate to the growing culture of media sharing. Technology
contributes the most in National Branding, which then helps the country to be
known worldwide. This allows a great access to the very corners of the earth
that has access to the internet.
Question: Are there effective ways of
moving away from stereotypically branding a nation for the benefit of
production mass and being globally known?
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