China has faced numerous changed brands, but the biggest one was during the 2008 Olympics. During this time, there were some troubles with international relations regarding "the real China" and Western outlooks of China as a whole in which the "real China... is almost invariably conceptualized in relation to something that it is not" (Latham 33). I feel that this is somewhat true of China where they take inspiration from the U.S. with products known to sell quickly, and they try to imitate what it looks like/the function of the product at a lower price which many people like. A lot of the things we have now, with and without realizing, are made from China (whether it is in good quality or not so good quality). I'm pretty sure my lamp from Target that looks like it's made here in America is actually made from China, which I am not surprised with because I know that Americans are active consumers of Chinese goods.
Beijing China at Night. source: http://world-visits.blogspot.com/2011/10/beijing-china-at-night-view.html |
Question: Are there any other countries besides China that have a soft power standing?
Sources:
“Branding a Rising China: An Analysis of Beijing’s National Image Management in the Age of China’s Rise.” Journal of Asian and African Studies.
“The China Quarterly.” Cambridge Core, www.cambridge.org/core/journals/china-quarterly.
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