When we go out to purchase something, we buy what we are attracted to. For example, if I want to buy a car, I would want a car that is small, cute, stylish, and more on the girly side because I am a girl. To some extent, Danish modern furniture was created to fit the ideals of their consumers. According to Hanson’s article, “Networks, Narratives, and New Markets: The Rise and Decline of Danish Modern Furniture Design, 1930-1970,” Danish modern furniture is like a brand in that it expresses who the consumers are. Through social network, marketing, design and retailing, Danish furniture was able to attract their consumers by projecting a narrative into the pieces of the furnitures that can be categorized by “class, status, gender, age, occupation, and lifestyle.” A Danish man by the name of Klint started a scientific approach in the creation of furniture through function rather than form. His approach later influenced the direction of the modern furniture: detailed, careful, cabinetmaking.” Cabinetmaking was a narrative of expertise craftsmanship and use of wood. Danish modern furniture grew its popularity toward the end of WWII and by March of 1945, exportation of the furniture to the US was discussed which would later become more accepted and recognized by the mid 1950s. Aside from the furniture alone, Danish modern furniture has inspired many Americans to become interested in design, as well as, interior design. By the 1960s, Danish modern furniture faced a decline in consumption because of the rising competitors. Over the next few decades, Denmark was unable to return to the top because they did not change. They were stuck to the old ways and was not in the same path as developing countries where changes should be made accordingly to time and fashion.
Question: How has the concept of Danish modern furniture evolved since its creation?
BY: Mai Vang
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