National Branding as quoted consist of “a compendium of discourses and practice aimed at reconstituted nationhood through marketing and branding paradigms.” Through the use of effective national branding, nations can reassert their existing identity to the world, or completely transform it. As mentioned in class, France did not have the best image, nor did they actually really have one. But as the reformatted and re-invested the allocation of their efforts and resources, they flourish as one of the most visited countries in the world. National branding works to perpetuate positive traits/benefits of differing nations/countries, which inadvertently adds to their value economically, culturally, and politically (power). Some potential pitfalls of national branding is receiving negatives views and not having the appropriate support and resources given to change it. So in particular, it’d be especially difficult for countries who have not developed or modernized to attempt to national re-brand. They may not have the support of the government or community in which that are aligned with the overall goal.
Week 2
Out of the factors contingent of the national aesthetic of South Korea, the people hold the most of development. As a western U.S citizen, my national branding of them pertains around korean drama, skin care, and famous barbeque. The portrayal of what the U.S understands from South Korea, has been set by the people. As denoted earlier, the popularization of South Korea entertainment has exploded and brought tourism and other revenues of profit for this folks and their companies. South Korean influence has imprinted and become embedded in Western culture, such as the restaurants filled with korean barbeque in K-town in LA, korean skincare products selling at top notch stores such as Sephora, and Korean stars collaboration with the U.S music entertainers.
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