In present day time, France is seen as a luxurious country
that is abundant in food, people, and architecture. It is after years of
developing and rebranding that this country has been able to portray this image
for itself. During the seventeenth century, France was able to rebrand itself
through numerous changes. The emphasis on luxe and affluence began during the
era of XIV who wanted to change how the way France was perceived. He focused on
fashion and the importing fancy products such as jewelry and food. With the
help of Colbert, he was able to make his vision become a reality that swept
over the country. During that time, there was a large increase of shops
beginning to develop where high fashion, fine art, and goods were regularly being
sold. It is even said that it was during this time that tourism was born and it
was through this rebranding that attracted people. This rebranding has
completely changed France as an advancing society seen all over the world as an
extravagant country. Many people will fly to France to buy these goods or spend
a lot of money to have it imported to their country. It is said that whenever
we desire luxurious goods, brands or foods, we owe it to this reformation for
developing this mindset.
This may work with the nation of my interest because it can positively
rebrand the nation into a successful and affluent country. It also may not work
because it takes a large influence that many people will listen to. During the
seventeenth century, Louis XIV was king and had the authority to bring in
luxurious goods as he wills it. During the current century, it’s harder to completely
change a country without opposing opinions.
Question: Why is it easier for some countries to rebrand
than others?
Source:
DeJean, Joan. 2005. The Essence of Style: How the French Invented High Fashion, Fine Food, Chi Cafes, Style, Sophistication, and Glamour. Free Press: New York.
https://cdn.decoist.com/wp-content/uploads/2016/12/Lavish-suite-with-a-view-of-the-Eiffel-at-Shangri-La-Hotel-Paris.jpg
Actually it is not easy, but it depends on how other people recognize a country's material, cultural, spiritual and human resources, and on how smartly a country advertise them/ approach others.
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