Week 5 - Ushrayinee Sarker

Denmark elevated its aesthetics by making products that are very unique to themselves. The Danish economy are well branded for their furniture, for example. They weighed the difficulties of making the furniture uniquely their own and decided that it was achievable. Denmark’s furniture is known for being easily transportable and less bulky. Furniture is now one of Denmark’s biggest exports. To its users, mostly Americans, it must be a refreshing and minimalistic take on furniture that is wildly successful. The only thing that Denmark could to to achieve true national aesthetic status is "increase the involvement of firm in the individual foreign country via sales" and "successfully establish operations in new countries" in order to internationally project its national aesthetic (Hedeman & Nissen, 17, 2013.)

The lesson that can be drawn from this is that not all ideas have to be completely novel. Furniture was not invented by the Danish, instead they gave it their own twist, and the way they carried out the process is what made them so successful. Sometimes it’s not the idea, but the steps you take afterwards that really dictate whether or not it will be successful.

Question: Since it isn’t truly possible to come up with a novel idea, how does one know if an idea is new enough to be used?

http://kajagamdesign.com/design-is-alive-and-well-in-denmark/

Hansen, P. H. (2006). Networks, Narratives, and New Markets: The Rise and Decline of Danish Modern Furniture Design, 1930-1970. The Business HIstory Review, 449-483.
Hedemann, L., & Nissen, M. R. (2013). The Internalization of Danish Furniture. A Value Chain Perspective. 16-36.
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