Week 6 - Jaselle Abuda

Jaselle Abuda

Professor Valverde

ASA 189 F

29 October 2017

                    In attempting to rebrand and rename the country of China for a positive image, China faced some difficulties along the way. Several factors of the soft power ideology consist of culture, political value, and foreign policies (Ding 295). In terms of the country’s attractive culture, it is a great source of national branding by making the country as appealing as possible internationally. In terms of the country’s political values, this is a great course of sharing China’s political and economic stances as they try to appeal its values internationally. Lastly, foreign policies are to spread China’s influence through networking and overseas Chinese in working on building connections through digital accesses in hopes of building a strong national image.  Struggles with policies, governmental power, and the continuity and cooperation of all states face China’s goal of rebranding the nation. However, a great source of the management of its nation’s national image was China’s growing cultural attractiveness, which then became a strong mechanism to change. As China’s international image grew globally, its branding and luring of tourists has given way to its positive and attractive image.

                    I believe that this approach of rebranding can be applied in my group project’s targeted interest because of connecting much of our approach through the audience as much as we can possibly can. However, this approach of rebranding can only be applicable to my group’s targeted interest due to such a small scale of a brand and its narrowed focus group.

source: https://www.ned.org/the-big-question-understanding-chinas-soft-power/

Question: Can other countries be able to adapt to these approaches of ‘Soft Power’ holistically or can it only be applied solely to China, as it holds specific histories of past governmental engagement?

Loh, D. (2016). Defending China’s National Image and ‘Defensive Soft Power’: the Case of Hong Kong’s ‘Umbrella Revolution’. Journal of Chinese Political Science https://doi.org/10.1007/s11366-016-9419-x