In the reading, “Branding a Rising China”, the author explains the difficulties that China face in order to have that national aesthetics. After World War II and the Cold War, China has been unknown to other countries. The country strives on putting themselves back on the map by making it one of the greatest tourist countries to go to. Internationally, China is known for its products and people know that most of the shoes, clothing, even the plates they use for food is made from China. Some of the “favorable national images” that China portrayed was damaged by the riots and the disasters that happen in the Olympic Games in Beijing in 2008.. This huge event is what helps promote the national aesthetics of China being a country known for its tourist spots, but it backfired on them. China succeeds economically from the relationships they create with other countries. The communication and relationships overseas helps create their image. China tries to keeps its traditions, but also have a modern twist to it in order to improve its credibility with other countries.
Question: Will China end up losing its traditions by continuing to follow western ideas?
Work Cited
Ding, Sheng. "Branding a Rising China: An Analysis of Beijing's National Image Management in the Age of China's Rise." Journal of Asian and African Studies 46.3 (2011): 293-306. Web.
Image Link: https://rjsblogs.files.wordpress.com/2015/01/made-in-china-label.jpg?w=300
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