Tosha Hanford week 7

Tosha Hanford
Professor Valverde
ASA 189
Week 7


One element that helps facilitate the creation of a national brand for a country is incorporating major stake holders' opinions in the process. From this group of stakeholders, an agreement of the nation's brand can be reached. This was the case regarding the nation branding of Taiwan. Additionally, the structure of Taiwan's advertising of its national image has been perpetuated by its applicable long term structure, consistent commitment by the government, and the collaboration of the private and public areas. Transnationalism has become something of great interest to a variety of Asian countries. Regarding transnationalism, Taiwan has not been as studied as that in Viet Nam. Diaspora in the United States regarding Vietnamese-Americans can pertain to possible economic advantages or cultural needs. As stated in the Valverde article, at the Committee for Overseas Vietnamese Affairs delegation works in Cambodia (VNA) by Tran Quang Hoan, Vice Chairman of the Committee for Overseas Vietnamese Affairs: "The Vietnamese Party and State always consider overseas Vietnamese as an integral part of the nation and their development as a part of Viet Nam's national development."


Sources cited:

Valverde, Kieu-Linh Caroline. Transnationalizing Viet Nam: Community, Culture, and Politics in the Diaspora. Philadelphia: Temple UP, 2012. Print.

 Howard, Michael C. Transnationalism and Society: An Introduction. Jefferson, NC: McFarland, 2011. Print.