Saturday, February 13, 2016

Week 3: Japan (Julian Merino)

In the realm of fashion, music, or even architecture, the creators and stylists try to change with the times, making that entity current. Pop culture often changes and sometimes it can be a race to who can keep up. This phenomenon can also happen with countries and their objective of becoming a world player. Japan is a wonderful example of this strategic focus. Post World War II Japan had adopted the Yoshida Doctrine which focused on economic rehabilitation, avoid international affairs with light artillery, and provide bases on their land for the United States army, navy, and air force. What was problematic with this doctrine was that it was outdated, catering to a Japan that was newly stricken by war. However after Japan was able to adapt to the Yoshida Doctrine’s objectives, it proved no longer helpful for the new Japan that was created. It was in that time the Koizumi Doctrine was adapted. The goals shifted from economic influence into structural power, maintaining an economic distance against its competitors, the “flying V” formation. In National Aesthetic, adopting with the times is pertinent to a country’s successful branding. A country needs to be flexible with what is current to the problems of the times. What I question is if these doctrines are implemented through law and enforced even on a personal market level?
Works Cited:
Tam Siew Man. “Japan’s Grand Strategic Shift from Yoshida to Koizumi Reflections on Japan’s Strategic Focus on the 21st Century”

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