Tosha Hanford week 6

Tosha Hanford

ASA 189

Professor Valverde

Week 6

                                                CHINA and UKRAINE 

The national image within or for a country is truly in the eye of the beholder. The article, "Branding a Rising China: An Analysis of Beijing's National Image Management in the Age of China's Rise," points out the elements a state can utilize regarding the management of its national image. This includes emphasizing its positive elements and not pointing to negative elements and highlighting behaviors and policies that spotlight the state in a favorable way. One way china did that was with its emphasizing itself as a beautiful and friendly culture and with it's open door policy. Ukraine and China have been similar in their attempt to steal away from negatives images of their respective country garnered by perspective on communism. While China was still a communist country, Ukraine denounced its ties to communism in an attempt to re brand its state in a positive way. Ukraine wanted to focus more on what it was not politically-a communist county. Additionally, the national image of Ukraine involved many highlighting many aspects of the country and demonstrating them in a plethora of visual information. This images promoted Ukraine as a clean country, with happy and healthy citizens.Regarding the marketing of the state, the strategy of utilizing so many levels of visual information could be seen to appeal to the senses of the consumer. Which would allow a variety of levels for an informative experience. Based on these variances on the effects of communism on strategies to create a national images, I wonder which has affected the citizens of each respective state in a more positive light. China has been very successful, but how have these changes affected its citizens? 

Sources cited:

Bagramian, Ruben, Mine Ucok Hughes, and Luca M. Visconti. "Bringing the Nation to the Nation Branding Debate: Evidence from Ukraine." Bringing the Nation to the Nation Branding Debate: Evidence from Ukraine. N.p., n.d. Web. 13 Feb. 2016.

Ding, Sheng. "Branding a Rising China: An Analysis of Beijing's National Image Management in the Age of China's Rise." Branding a Rising China: An Analysis of Beijing's National Image Management in the Age of China's Rise. Journal of Asian and African Studies, 2011. 

Image:

ABC news-protests in Ukraine