In the articles, Branding a Rising China: An analysis of Beijing's National Image Management in the Age of China's Rise by Sheng Ding and Media, the Olympics and the Search for the "Real China" by Kevin Latham, Ding and Latham both cross connect on the same idea of China creating an image of itself for the world. Both articles went over interesting points about how China creates an image or plays into a stereotype or expectation and shows it to the world to let the world know China's 'efficient and communal' efforts in work ethics as well as having order. In Latham's article it touched on a lot of points of how China utilized the media to spread its image. China strategically used the media as a 'stage' and the world being the 'audience' and the Olympics was a perfect way to do so. In the Olympics, they used fireworks as well as signing performances to present an image of "China" to the world. In Ding's article, Ding touched on points that China (Beijing) was able to maintain a solid international image to the world by keeping good relations with other countries as well as projecting a strong national image for the world to view China as. In both articles, they critique China for doing a lot of 'covering up'. China has an significant problem with air pollution, human worker rights, poverty, and corruption, but somehow, China has found ways through broadcasting a powerful, positive national image.
Question: How is it possible to cover up all the corruption and problems China has? Why do people buy into these national images internationally and how do people not out weigh the wicked part of what China does? (as well as other countries not just China)
works cited:
http://www.asiaobserver.org/corruption-in-china
Sheng Ding. “ Branding a Rising China: An Analysis of Beijing’s National Image Management in the Age of China’s Rise.”
Kevin Latham. “Media, the Olympics and the Search for the “Real China”.
No comments:
Post a Comment