There are multitudes of recent startups within the last couple years. Ranging from Lyft to Quip, they all have a target market. What they have in common is that they are oriented around consumerism. Along with the three pillars that Graham stated in which a startup succeeds, I believe an additional important factor that closely works in tandem with people should be sales. To further clarify, if we look at technology and its perpetual growth, we can see that technology is always evolving around people's needs and convenience. Taking IBM as an example, they have many departments dedicated to sales. They are always competing with multiple corporates in selling their software and technology that other companies have with the same function. So what makes IBM's technology better? Possibly nothing, but it is how IBM is able turn the tide and convince corporates to use their technology rather than a competitors. Lets look at another staple in technology: Apple. Apple is well known for their production of cell phones, computers and accessories. However, when it comes to their products, one can't explicitly state that apple products are superior than products within the same specifications. In spite of this, Apple has customers who swear by their products. This isn't because that Apple's products are far superior than Samsung, LG, Google or Microsoft. It is partially due to Apple's ingenious methods of sale.
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