When you walk into most American homes, they are embellished by clean modern furniture, furniture that came from IKEA. How could Americans not love IKEA furniture? Not only is the trip to an IKEA fun and filled with delicious meatballs, but IKEA furniture is high quality, sleek, and most importantly, affordable. In the article "Internalization of Danish Furniture", it is explained to us that "an important part of the explanation behind the increasing export of furniture was that Danish furniture companies already in the 1970s invested in efficient production facilities, which made Denmark very cost competitive" (Hedemann, Nissen 17). A connection that I found to the class was the concept of the people. A large part of the success is due to the words of influential Danish architects, who established Danish furniture as "high quality craftsmanship and design".
The Danish are interesting in that their national branding is based on something as specific as furniture. Usually a nation brands or rebrands itself based on something more general, like food or fashion. When it comes to my project, I will follow their example in hopefully thinking outside the box, and looking at more specific areas instead of just a general big picture approach.
Works Cited
Hedemann, L., & Nissen, M. (1). The internationalization of Danish furniture. A value chain perspective. Erhvervshistorisk Årbog, 62(2), 15-36. Hentet fra https://tidsskrift.dk/eaa/article/view/15649
No comments:
Post a Comment