For China, national image has been somewhat of a subject of concern over the last few decades. Managing the balance between international relations and international persona has proved to be quite a challenge for them moving into the new millenia. Their biggest challenge has been moving from an authoritarian and almost restrictive government which leaves many people overworked and living in sub-par conditions. However, a new opportunity for image rebuilding arrived in the 2008 Beijing olympics.
China used this new opportunity and their power to quickly mobilize their people to pave the way for a groundbreaking olympics and set the stage for China to emerge as an international power. During these olympics, China had used all sorts of high-tech and crowd-pleasing performances to wow global audiences, which they successfully did. "The huge successes of the Beijing 2008 Olympic Games and the national parade celebrating the 60th anniversary of the People's republic of China presented a rising great power in the global stage." (298)
The Beijing 2008 Olympic Games showed the globe how impactful having a global platform to showcase a country's power could be. The opening ceremony alone proved to be an illustrious example of China's rich culture, hardworking people, prosperity, and influential values.
References:
Sheng Ding. “Branding a Rising China: An Analysis of Beijing’s National Image Management in the Age of China’s Rise.” Journal of Asian and African Studies, vol. 46, no. 3, June 2011, pp. 293–306. Crossref, doi:10.1177/0021909611405830.
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