In the postwar years, Danish designers and architects believed that design could be used to improve people's lives. Particular attention was given to creating affordable furniture and household objects that were both functional and elegant. Fruitful cooperation ensued, combining Danish craftsmanship with innovative design. Initially, the furniture was handmade, but recognizing that their work would sell better if prices were reduced, the designers soon turned to factory production.Without an elaborate, committed social network, Danish Design would never have achieved such a considerable degree of success. The Danish saw a lack of furniture around the world, they saw that since it was expensive to make furniture companies and countries did not really export furniture unless it was high class furniture like that of France, but for that people were willing to pay high amounts so it was no big deal. By the 1960s Danish furniture was attracting international attention, they were sponsoring events and competitions as well as having magazines and books on the furniture and the design behind it all. Just like for my start up I have to figure out a way to use social media in order to grow te area of people that would like to get involved or just want to be informed of their home country.
· Hansen, Per H. “Networks, Narratives, and New Markets: The Rise and Decline of Danish Modern Furniture Design, 1930–1970.” Business History Review, vol. 80, no. 03, Sept. 2006, pp. 449–83. Crossref, doi:10.1017/S0007680500035868.
· “‘DANISH FURNITURE DESIGN in the 20th Century’ Book.” 1stdibs.Com, https://www.1stdibs.com/furniture/more-furniture-collectibles/collectibles-curiosities/books/danish-furniture-design-20th-century-book/id-f_6777523/. Accessed 5 Feb. 2019.
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