This article focuses on how Denmark has become known worldwide for its quality furniture. Denmark has successfully shaped their national brand by having the most sensitive fashion scenes and manufacturing techniques. At the same time, I was shocked that IKEA turned out to be a Danish brand because I liked the design style of IKEA furniture and they were mostly minimalist styles. The success of Danish furniture in the United States is not only because of their aesthetic design but also because of the success of marketing. Their furniture made of real wood, which is what consumers are willing to pay for. At the same time, exquisite patterns and details are more attractive to customers.
- Hedemann, L., & Nissen, M. (1). The internationalization of Danish furniture. A value chain perspective. Erhvervshistorisk Årbog, 62(2), 15-36.
- https://www.rrbookdepot.com/i/2018/12/furniture-designers-top-famous-jobs-competition-course-africa-south-urban-british-town-local-danish-contemporary-best-companies-cape-design-930x535.jpg
No comments:
Post a Comment