Denmark, a country known for its Danish furniture, has branded itself in this manner as a part of the industry they intended to enter. Stated in Networks, Narratives, and New Markets: The Rise and Decline of Danish Modern Furniture Design, 1930-1970, some people believe that the reason Danish furniture is so popular in both the United States and Denmark is due to its beautiful design. But of course, as we know now, their popularity is also because of how this industry of the country itself worked alongside its government and people to reach where it is today. In fact, the author agrees that it is because of the “concerted efforts of a social network to assign certain meanings to concepts like ‘Danish Modern’ and ‘Danish Design’” (Hansen, 449-450). They speak about a narrative, a frame that has shaped the way that Danish furniture is viewed and built to the status it holds today. Kaare Klint, a professor and head of a Furniture School, contributed to this narrative with his scientific design where he emphasized on function and not form. Then there were the cabinetmakers, who completed this narrative with their craftsmanship. As for marketing, the Danish Society of Arts and Craft, the Cabinetmakers’ Guild Furniture Exhibitions, and Den Permanente all helped in creating this network for Danish furniture to thrive. Now, Denmark's influence is all across the world in people's office, homes, and continues to affect people's lives to this day.
References:
Denmark Furniture Design Captivating Design Hans J Wegner Danish Furniture Designer - Erinnsbeauty.Com. http://erinnsbeauty.com/denmark-furniture-design.html/denmark-furniture-design-captivating-design-hans-j-wegner-danish-furniture-designer. Accessed 4 Feb. 2019.
Hansen, Per H. Networks, Narratives, and New Markets: The Rise and Decline of Danish Modern Furniture Design, 1930-1970. The President and Fellows of Harvard College.
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