Media has played a big role in rebranding nations. As depicted in the article by Kevin Latham, "Media, the Olympics and the search for the 'Real China,'" there was a bigger picture of the Olympics and this was to showcase China's economic, technological, cultural, social and environmental achievements. In 2008, Olympics took place in China, and thus presented China as "Real China" (Latham, 3). There were 30,000 reporters that came from around the world which allowed China to have the opportunity to reach a new audience and attract a new international audience. From the torch relay, it caused the world to backlash on China. Due to different languages and cultures, I believe that different countries can misinterpret each other and misconceive the true intent of the countries' purpose. For example, due to mistranslations with China, it manifested how the world viewed China in a way that created the "anti-China bias in foreign media" (Latham, 6). In addition, the audience was in awe of the creativity of the opening ceremony of the Olympics, but media play said that the fireworks were "fake." In my opinion, I believe that it is scary and threatening to know that the media can twist something, because of misinterpretation or bias, for the audience to confer to that certain viewpoint that they have.
Through the misconceptions of "Real China," I realized that not only does a product, services, or country need to be sold, but the viewpoint of what the audience wants is important as well. In addition, media can play a big role in changing the way nations can be perceived by the public whether it is positive or negative. Paying attention to this, I will spend time on thinking on I can have my audience/media perceive my product/services in a positive way.
Works Cited
Kevin Latham (2009). Media, the Olympics and the Search for the “Real China”.
MarkH. “Media Bias: The Lens.” Conservative Intelligence Briefing, 30 May 2018, conservativeintel.com/2018/05/30/media-bias-the-lens/.
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