Costa Rica has been established as a site of ecotourism, using its image as a country with vast natural wonders to draw tourists. However, though Costa Rica's tourism sector has grown due
to its ability to market itself as an ecologically attractive destination, this has become a double-edged sword. While its natural resources have been protected and maintained in order to continue to present an image of ecological beauty, those same resources have been exploited to draw more tourists to the country.
Would Costa Rica's ecotourism sector remain the same if it was not largely established by Western expatriates? Why or why not?
The most valuable group in our research has been the college-aged student who is willing to take on the responsibility of shaping their own life. More specifically, the group that would most likely use our app and take advantage of its possibilities are those who are already interested in non-medical ways to help their physical and emotional health; it is possible that they have already joined a separate group, such as a yoga class. The reason why we want to target this group is due to user retention: we want to be able to keep a core audience, which allows us to shape our advertising campaigns. Once this core audience has been established, we can then expand outside of that group, thus allowing us to draw in more clients who lie farther from this ideal. By doing so, we can rely on a specific set of data, established and more-or-less certain to remain unchanging, which allows us the room to do this expansion.
A good slogan would draw upon established statements of positive action, such as "
carpe diem." We want our app to present the image of a simple way to take responsibility and control.
- http://www.nathab.com/uploaded-files/carousels/TRIPS/Costa-Rica-Jewels/Central-America-Costa-Rica-Jewels-5-jungle.jpg
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