Our startup’s goal is to build a functional
mobile application that serves the overworked and stressed youth in the Silicon
Valley. We are tackling problems such as the lack of recognition of resources
that are allocated towards improving physical, emotional, and well-being, and
the lack of importance many deem these things to be. Our app will not only
provide and push resources that are most popularly used in the U.S. (individual
therapy and counseling), but will also give a plethora of options of consider
when it comes to take caring of oneself. (acupuncture, dieting/exercising programs,
yoga, meditation, group therapy, empowering literature).
This week’s reading “The Rise and Decline of
Danish Modern Furniture” makes a good point regarding catering to the individual.
The author states, “The consumer’s decision to buy a certain piece of
furniture, such as a chair, depends not only on the chair’s physical function
and appearance but also on current fashion, the individual’s own taste, and his
or her need to signal possession of a distinctive lifestyle.” A product not
only needs to be impressive in terms of functionality and feasibility, but it
is important to also be useful and resonate with the individual who is using
it. It should be able to be a positive and healthy integration of one’s
lifestyle. For domestic consumption, we are making it easier for consumers to
find an ideal match for a counselor/therapist by providing the professional’s
education/occupational history, background check, and specialties. This caters
to the big need of the domestic population. Thinking of the international
scale, we were aware that this was not the only way of self-care and treatment.
Our app will generate a narrative and an idea that there are so many ways to
better one’s physical, emotional, and mental state. We are trying to tell the
people of the world that it’s okay if treatments like counseling and therapy
aren’t for them, as these types of approaches are normalized among certain
cultural practices and mentalities. It will also promote a message of openness
towards new ideas, innovations, and technologies. At the same time, we think
that it will be a good idea to promote our application in a more open-minded
and open-hearted way towards the domestic population as well, as this can
promote new and unique experiences for self-care.
Question: What are the major challenges/obstacles of nationally promoting a start-up?
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