Week 5 - Maegan Enverga

Similar to the claims by Per H. Hansen in Networks, Narratives, and New Markets: The Rise and Decline of Danish Modern Furniture Design, 1930-1970, a product is best promoted domestically and internationally by creating a narrative that my product is of the finest quality and pales in comparison to that of other competing products. Consumers must be persuaded to pay for a product to either maintain the current fashion trend for furniture or have it as something necessary to his or her life. Denmark successfully remade itself as a country by shifting the desired aesthetic of furniture from the cheap yet functional spectrum, where objects are not necessarily pleasing to the eye, to the spectrum of the functional and meticulously crafted objects made from the highest quality materials to achieve an attractive look. The Danish cabinetmakers and architects took advantage of the view that furniture were objects that could be improved - actions similar to that of a startup. To achieve maximum "national aesthetics" status, the Danish people can extend the aesthetic of Danish Modern furniture to other objects.

Question: What alternatives can be provided in terms of improving a product that would appeal to not only the wealthy who can afford the best quality, but also the middle and lower classes who are limited financially from purchasing the claimed highest quality?

http://dcuopost.com/modern-scandinavian-furniture/modern-scandinavian-furniture-scandinavian-modern-danish-furniture-store-melbourne-scandinavian/