Week 5- Patricia De Perio

In Networking and Preparation of the Home Markets, Hansen argues how Danish furniture succeeded for two reasons: A narrative that forms how consumer's perceive the product and people who strategically marketed and promoted the narrative of the product. Danish modern furniture was given the narrative of possessing essential characteristic of simplicity, functionality, and beauty. These three characteristics are going to shape my group's narrative of how our product is viewed and advertised. Our mobile app's goal is to provide services to a wide range of age demographic, therefore we have to consider some consumers who might not be as familiar in using a mobile app (I am not sure if such people still exist). Our app would be advertised as user-friendly with clean, simple interface that allows users to connect with their tour guide in just a couple of clicks. The market for tourism in the Philippines is currently in high demand so our product would catch many tourist's attention. It also helps that the Philippines is currently rebranding their image on the tourism sector emphasizing 'Filipino Hospitality.' Our app definitely coincide with what the Philippines want to sell to their tourists, which makes our app's marketability much more definite.

Question: What problems did the Danish furniture companies encounter when promoting their product to consumers when they were just starting out?