Linda Nguyen - Week 5 Blog

Linda Nguyen

ASA189F National Aesthetics

Professor Valverde

2/4/17

Demark remade itself through the construction of powerful narratives, the development of network, and cooperation between architects and cabinetmakers. Narratives are important part of assigning certain meanings to a brand, thus bringing credibility to the product. Furthermore, meanings assigned to Danish modern furniture correspond with the self-image they wanted to projected as qualities of simplicity, uniqueness, functionality, and craftsmanship. The development of a network is of individuals and organizations whose goal was to promote and legitimate these narratives. An example of a development of network is seen through a traveling exhibition, which Denmark tours throughout the U.S. from 1960-1961 (455). The importance of cooperation between architects and cabinetmakers is the central role in initiating the collaboration and the force behind the rise of Danish modern furniture design. The architecture and the cabinetmaker are best-known not just having a working relationships and design network, but also helped to promote the idea that modern furniture was “modern democratic simplicity” (463). The construction of Danish furniture industry in the last four decades has gone through the process of many structural changes. In the reading, The internalization of Danish furniture. A value chain perspective states changing consumer preferences in furniture played an important role in the development of the Danish industry because now changes had to be made in the Danish companies (Hedemann and Nissen 2013).

I would best promote the Bhutan tourism app by having UC Davis network (i.e., newsletter, website, radio, and uc davis e-mails) to promote Bhutan tourism app and campaign the and uses of the app. I would also best promote the Bhutan tourism app by launching a series of event apps or mobile/iPhone apps conferences on UC Davis campus.

Denmark’s national aesthetic is similar to Japan’s Skagen products. Skagen was founded in 1989 and their products includes watches, jewelry, leather accessories, gifts, and home goods. Skagen products celebrates modern Danish design. Similar to the Danish furniture, Skagen create functional, purposeful, quality products. Furthermore, Skagen emphasis for the quality of craftsmanship, quality, authenticity, minimalism, functionalism, innovation, and nature appealed to consumer who have a modern (or classy) taste. Skagen brand continues to appeal to consumers who wants to express their taste in design as well as in art and culture. The Skagen products can be found in 80 countries worldwide and online.

Skagen's products 

Question: What would the best strategy to help with marketing and branding for growing global and local companies? 

Image Citation: http://www.skagen.com/content/dam/skagen/f14/us/our_prod_main.jpg

Citations:

Lars Hedemann and Mogens Rostgaard Nissen. “The internationalization of Danish Furniture: A Value Chain perspective.”

Per. H. Hansen. “Networks, Narratives, and New Markets: The Rise and Decline of Danish Modern Furniture.”

 "Shop Online for Slim & Thin Watches, Handbags, Wallets, Jewelry & More - Skagen." Watches for Men & Women, Bags, Jewelry & Wallets | SKAGEN®. N.p., n.d. Web. 04 Feb. 2017. <http://www.skagen.com/us/en/about-us.html>