Week 5-Michelle Wang

Denmark remade itself through “Danish Modern Furniture.” Hansen states that Danish Modern Furniture was marketed and expanded through networks with individuals and organizations (452). Individuals and organizations believed that Danish Modern tried to fit consumer’s demand and therefore this increases consumer’s income mobility and provides economic growth. Hansen discusses that cabinetmakers and architects collaborated in furniture design and this appealed consumers (457). This boosts marketing, products and promotes Danish Modern Furniture at home and even abroad. Hedemann and Nissen emphasize that Denmark remade itself with a growing export industry, increasing firms in foreign countries, and its industrial development (17). With this, Denmark is able to promote itself as a reputable nation at the international level, understands foreign demand, and has more production. Hedemann and Nissen state that Denmark focused on strategies in order to remake itself through specialization (29). This helps Denmark develop new products which can entice the consumers. For Denmark to maximize its national aesthetics, it should focus on products that appeal to all consumers. Denmark Modern only appealed to intellectuals and the middle class because of its good design. Denmark’s national aesthetics and rebranding are similar to Louis XVI’s France and individuals should be recognized in order for aesthetics to be maximized. Without getting the support of majority individuals, it may be difficult for a country’s product to sell and expand. Therefore, Denmark growth does not reflect on the standard of living of its citizens.

As for Ashley Furniture (USA), Furniture Today says that Ashley Furniture opened a store in Shanghai and continues to open stores in Asia, Middle East, Africa, and Americas (1). The furniture company focused on developing strong consumer relationships with retailers around the world, marketed to fit the needs of consumers, and focused on global retail strategies. This will continue to provide a positive experience for customers as it satisfies the needs.

To promote my tourism application, I will market tourism in Bhutan as this will recruit more locals who can provide tours, and tailor this tourism application to US college students, MESA, and South Asian communities. The app is cheap and allows cultural learning. I will seek out to government agencies and tourism council to recruit locals who can serve as tour guides. Furthermore, contacting international consulates can help sustain a positive relationship and for more tourists to travel to Bhutan. 

Question:

What are other ways that help international market growth?

Image Citation: Ashley's First Store in China. 2012. N.p

Citations:

"Ashley to Open Stores Globally." FurnitureToday. Progressive Business Media, 23 May 2012. Web. 2 Feb. 2017. <http://www.furnituretoday.com/article/350842-ashley-to-open-stores-globally>.

Hansen, Per H. "Networks, Narratives, and New Markets: The Rise and Decline of Danish Modern Furniture Design, 1930-1970." 80.3 (2015): n. pag. Web. 2 Feb. 2017. <https://canvas.ucdavis.edu/courses/72045/files/folder/Readings/Week5?preview=683726>.

Lars Hedemann, and Mogens Rostgaard Nissen. "The Internationalization of Danish Furniture. A Value Chain Perspective." (n.d.): 16-32. 2013. Web. 2 Feb. 2017. <https://canvas.ucdavis.edu/courses/72045/files/folder/Readings/Week5?preview=683725>.